Value co-creation in the Experience Economy
Welcome to the seventh International Event Management Summer Seminar which will be held at the University Consortium of Pori during the Pori Jazz Festival. The theme of the seminar this year is value co-creation in the experience economy. We will approach this theme, not only by well-known professional speakers, but also by getting right into the core of events. Seminar program includes keynote speaks, workshops, Suomi Areena discussion and evening gatherings.
Keynote speakers are:
- Ashley Kahn, American music historian, journalist and producer and an adjunct professor at New York University
- Paul Gudgin, Senior Consultant at Edinburgh Napier University and former director of The Edinburgh Festival Fringe
- Tore Strandvik, Professor of Marketing at Hanken School of Economics, Helsinki
- Julia Trabskaya, Associate Professor at the National Reseach University´s Higher School of Economics and Senior Researcher at the Laboratory of Economics of Culture in St. Petersburg
The seminar gathers together professionals who are interested in event management: producers, entrepreneurs, educational and development organizations, as well as researchers.
An academic researcher meeting will be held on the first day of the seminar on July 16th, followed by the actual seminar on July 17th-18th.
We look forward to meeting you in July!
Call for papers is now closed. Thank you for your submissions. Call for papers for researcher meeting
Read more about the keynote speakers here
TUESDAY 16 July – Researcher Meeting
Venue: Aalto University’s Atelje, University Consortium of Pori (UCPori)
Chair: Arja Lemmetyinen, Dr., Senior researcher, Turku School of Economics at the University of Turku, Pori Unit
11.15 Registration and coffee
11.45 Opening words: Arja Lemmetyinen, Dr., Senior researcher, Turku School of Economics at the University of Turku, Pori Unit
12.00 Keynote: Value co-creation: A perspective, opportunity and challenge?, Tore Strandvik, Professor of Marketing, Hanken School of Economics, Helsinki
13.10 Research topics. Presentations and discussions
The Role of Festivals and Events in the Regional Development of Cities – Cases of Two Finnish Cities Mervi Luonila, University of Turku, Turku School of Economics, Pori Unit and Tanja Johansson, Sibelius Academy Abstract
The Future of Finnish Music Festivals, Timi Härkönen, Aalto University School of Arts, Design and Architecture Pori Unit Department of Art Abstract
Benchmarking Value Creation of European Classical Music Holiday Destinations: Is There Customer CO-Creation in Bayeruth, Buxton, Orange, Salzburg, Savonlinna, St. Petersburg and Verona? Jukka M. Laitamäki and Donna Quadri-Felitti, New York University Abstract
14.30 Keynote: Festivals impacts on different groups of stakeholders: hypothesis and issues, Dr. Julia Trabskaya, Associate Professor at the National Reseach University´s Higher School of Economics and Senior Researcher at the Laboratory of Economics of Culture in St. Petersburg
15.30 Research topics. Presentations and discussions
Reaching Joint Values in a Multicultural Society through Shared Cultural Experiences – an Integration Model, Kristina Kuznetsova-Bogdanovits, Estonian Academy of Music and Theatre Abstract
Co-creating Collaborative Learning Experiences – Case Multidimensional Event Organizing Course, Minni Haanpää, University of Lapland and Teijo Tekoniemi-Selkälä, Rovaniemi University of Applied Sciences and Jóse-Carlos García-Rosell, University of Lapland Abstract
Co-creating Experiences in Enhancing Entrepreneurial Learning, Lenita Nieminen, University of Turku, Turku School of Economics, Pori Unit and Kärt Summatavet, Aalto University and Arja Lemmetyinen, University of Turku, Turku School of Economics, Pori Unit Abstract
Co-creation ”Open your eyes, you’re in the Pori City Park!” Exhibition – Case Pori hidden beauties geocaching road, Pirita Ihamäki, University of Turku Abstract
17.00 End of the seminar day
19-21 Art Night, Gallerie Himmelbau (Valtakatu 5)
WEDNESDAY 17 July 2013 – Seminar Day 1
Venue: Auditorium 125, University Consortium of Pori (UCPori, Pohjoisranta 11 A)
Chair: Reijo Kupiainen, Professor, Aalto University, School of Arts, Design and Architecture, Pori Unit Department of Art
9.15 Welcoming words: Reijo Kupiainen, Professor, Aalto University, School of Arts, Design and Architecture, Pori Unit Department of Art
9.30 Keynote: Co-creating Programming narratives as means to festival success, Ashley Kahn, Author, Music Industry Veteran and Adjunct Professor of Music History and Journalism, New York University
10.30 Pori Jazz: Remarks of the main challenges from new ceo, Juha Miikkulainen, managing director, Pori Jazz 66 ry
11.00 Lunch (self paid)
Venue: Pori Art Museum (Eteläranta, Pori)
12.15 Paul Gudgin workshop: Co-creating Festivals, part 1
16.00 Art exhibition, Pori Art Museum
19.00 Pecha Kucha Night, Music Bar Soma (Yrjönkatu 14, Shopping Centre IsoKarhu, third floor)
THURSDAY 18 July 2013 – Seminar Day 2
Venue: Pori Art Museum (Eteläranta 11, Pori)
Chair: Tapio Häyhtiö, Dr., Project Manager, Turku School of Economics at the University of Turku, Pori Unit
9.00 Paul Gudgin workshop: Co-creating Festivals, part 2
11.00 Lunch (self paid)
Venue: Puuvillan puisto (Puuvilla Park, Pohjoisranta, Pori)
- Toiminnanjohtaja Kai Amberla, Finland Festivals
- Johtaja Minna Sirnö, taiteen Edistämiskeskus
- Puheenjohtaja Mika Virkkala, Selmu ry
- Strategiapäällikkö Tomi Lähteenmäki, Porin kaupunki
- Kansanedustaja Kristiina Salonen (SDP)
- Toimitusjohtaja Markku Kivinen, Satakunnan Yrittäjät
- Porin kaupunginhallituksen jäsen Juha Vasama (KOK)
- Tilaisuuden juontajana kehitysjohtaja Heikki Haaparanta, Turun yliopiston kauppakorkeakoulu, Porin yksikkö
Venue: Auditorium 125, University Concortium of Pori, (UCPori, Pohjoisranta 11 A)
13.45 Case Provinssirock: How did we do that… Juha Koivisto, Promotor, Provinssirock
14.30 Closing the seminar
15.00 Living Lab for seminar participants: Consert at Kirjurinluoto Arena
The languages used in the seminar are Finnish and English.
All rights to programme changes are reserved.
University Consortium of Pori (UCPori)
Pohjoisranta 11 A
The seminar is free of charge but the maximum number of participants is limited to 60. So please hurry and register now.
Registration is open until June 1st.
Possible cancellations of registration to firstname.lastname@example.org by July 9th. In case of no-show without cancellation, we will charge you 50 €.
A quota of rooms in different hotels has been reserved for participants in the Pori Jazz for Professionals summer seminar. Please, hurry and book your room as soon as possible before the quota is cancelled, as in Jazz Week, all accommodation in Pori fills up quickly.
The quota of rooms is under the name of the Pori Jazz for Professionals seminar or PJfP.
Available accommodation for bookings:
28100 Pori, FINLAND
Call +358 (0)2 624 900
28100 Pori, FINLAND
Tel +358 2 631 0100
28100 Pori, FINLAND
Tiina Rosenqvist +358 44 333 0646
See also the private accommodation in Pori region.
Maisa Pori Regional Tourist Agency tel. +358 (0)2 621 7910
FOR MORE INFORMATION
Turku School of Economics at the University of Turku, Pori Unit
Hanna Suontausta, hanna.suontausta(at)utu.fi, 050 435 6900
Reeta Hautaniemi, reeta.hautaniemi (at)utu.fi, 050 434 2933
Aalto University School of Arts, Design and Architecture
Pori Unit of Department of Art
Sari Mäkiranta, email@example.com, 050 432 2143
Pori Jazz for Professionals seminar is co-produced by:
HITTI – Innovative Management and Development of Welfare Services
JOHDE – Development Project of Event Management
VILKKU – Visual Culture and Creative Alternatives