Pori Jazz for Professionals – International Event Management Seminar 17th-19th July 2012

”Gimme a beer – where is the toilet”
Challenges of Service Design in Event Management

Welcome to the sixth International Event Management Summer Seminar which will be held at the University Consortium of Pori during the Pori Jazz Festival. The theme of the seminar this year is service design and its challenges in event management. We will approach this theme, not only by well-known professional speakers, but also by getting right into the core of events. Seminar’s program includes four walk-in excursions to different producing cases, SuomiAreena discussions and evening gatherings.

Keynote speakers are two-time Emmy award winner, sound designer and producer Bill Platt (Platt Design Group), consultant and cultural innovator Allan Xenius Grige (Copenhagen Arts & Culture Consult) and lecturer Marjana Johansson (University of Essex). The seminar gathers together professionals who are interested in event management: producers, entrepreneurs, educational and development organizations, as well as researchers.

An academic researcher meeting will be held on the first day of the seminar on July 17th, followed by the actual seminar on July 18th-19th.

We look forward to meeting you in July!

Programme (pdf)

Read more about our keynote speakers here.

Call for papers is now closed. Thank you for your submissions.
Call for Papers for Researcher Meeting

PROGRAMME

TUESDAY 17 July – Researcher Meeting
Venue: Aalto University’s Atelje
University Consortium of Pori (UCPori)

Chair: Arja Lemmetyinen, Dr., Senior researcher, Turku School of Economics at the University of Turku, Pori Unit

11.00  Registration and coffee

11.45  Welcoming words
Arja Lemmetyinen, Dr., Senior researcher, Turku School of Economics at the University of Turku, Pori Unit

12.00 Keynote:
It’s all about participating: Experience co-creation in the context of the boutique festival
Marjana Johansson, Dr., Lecturer in management, University of Essex

13.00 Break

13.10 Co-creating the social choreography of an event Abstract
Minni Haanpää, Researcher, University teacher, University of Lapland

13.40 Designing luxury hotel experiences as memorable events Abstract
Jukka Laitamäki, Ph.D., New York University

14.10 Coffee and sandwiches

14.40 Keynote:
Beyond the technology hype. About authenticity and real value of audience services.

Allan Xenius Grige, Owner, Copenhagen Arts & Culture Consult, Lecturer, Copenhagen Business School – Dept. of Tourism & Culture Management

15.40  Break

15.45  Co-creation and sharing experiences in mobile communication Abstract
Marjo Mäenpää, Professor, Aalto University, School of Art, Design and Architecture, Pori Unit of Department of Art

16.15  Branding in academia – Are there possibilities to co-brand higher education and festivals? Abstract
Kati Suomi, Doctoral student, Turku School of Economics at the University of Turku,  Pori Unit

16.45  Closing
Arja Lemmetyinen, Dr., Senior researcher, Turku School of Economics at the University of Turku,  Pori Unit

17.00  End of the seminar day

19.00 Our suggestion for evening program
Tairetta & Repattia at Raatihuoneenpuisto (in Finnish)


WEDNESDAY 18 July – Venue Day

Venue: Auditorium 125, University Consortium of Pori (UCPori)
Walking Tours

Chair: Marjo Mäenpää, Professor, Aalto University, School of Art, Design and Architecture, Pori Unit of Department of Art

9.00  Registration and coffee

9.45 Opening words – Education in event management
Marjo Mäenpää, Professor, Aalto University, School of Art, Design and Architecture, Pori Unit of Department of Art

10.00  Keynote:
The value and meaning of entertainment economy in city planning
Jyrki Kangas, Senior advisor, Pori Jazz

10.30  Keynote:
Event venue – Entertainment economy

Bill Platt, Founder/President, Platt Design Group, California, USA

11.30  Lunch in Pori Jazz Street (self paid)

12.30  Walking Tour 1:
Exploring Pori Jazz Venue, Kirjurinluoto Arena
Jari Leskinen, Production manager, Pori Jazz
Meeting place: Restaurant Kirjurin kesäravintola (Kirjurinluoto)

14.15  Walking Tour 2:
Venue planning, Pori brewery area (in Finnish)
Olavi Mäkelä, Manager of city planning, The City of Pori
Place: Restaurant Colorado (Hallituskatu 18)

14.45  Break

15.45  SuomiAreena at Puuvillan Puisto: The future of Pori brewery area (in Finnish)
Krista Kiuru, The Finnish Minister of Housing and Communications
Pentti Kilkku, Chairman of the City Board, City of Pori
Jyrki Kangas, Senior adviser, Pori Jazz
Tero Vanhanen, Development manager, Hartela Ltd
Janne Alho, Investment manager, RandH Group Ltd
Heikki Haaparanta, Chair, Development manager, Turku School of Economics at the University of Turku, Pori Unit

17.00  End of the seminar day

18.00  Our suggestion for evening program
Pori ARZZ Exhibition Opening
Generator Gallery at the Pori Cotton Factory (18.00-21.30)

Cotton Salsa Factory Opening Party (20.00-03.00)
Pori Cotton Factory (Pori Jazz Festival event)


THURSDAY 19 July – Producing Day

Venue: Auditorium 125, University Consortium of Pori (UCPori)
Walking Tours

Chair: Marjo Mäenpää, Professor, Aalto University, School of Art, Design and Architecture, Pori Unit of Department of Art

9.15  Keynote:
How to produce Christmas show – the
American production process
Bill Platt, Founder/President, Platt Design Group, California, USA

10.15  Break

10.30  SuomiAreena at Puuvillan Puisto: Visible and Invisible Design (in Finnish)
Pekka Timonen, Executive director, World Design Center
Kati Heljakka, Creative manager, Tactic Ltd
Harri Koskinen, Designer
Satu Miettinen, Professor of Applied Art and Design, University of Lapland
Jari Koskinen, Chair, Concept Designer

11.45  Lunch in Pori Jazz Street (self paid)

12.30  Walking Tour 3:
Event management, case SuomiAreena (in Finnish)
Esa Nieminen, SuomiAreena Producer, MTV3
Place: Student house Saikku (Antinkatu 7)

13.15  Walking Tour 4:
Private entrepreneurship, business and (in Finnish)
events
Harri Vilkuna, Owner/Founder, Barkino,
Barco and Porispere Festival
Place: Restaurant boat Barco (Eteläranta)

14.00 Closing
Place: Restaurant boat Barco (Eteläranta)

14.30-  Living Lab for seminar participants:
21.00   Concert at the Pori Jazz Kirjurinluoto Arena

The languages used in the seminar are Finnish and English.

All rights to programme changes are reserved.

LOCATION
University Consortium of Pori (UCPori)
Pohjoisranta 11 A
Pori, FINLAND

REGISTRATION
The seminar is free of charge but the maximum number of participants is limited to 60. So please hurry and register now.
Registration is open until June 1st. Please register by registration form.

Possible cancellations of registration to kristiina.tattari(at)utu.fi by July 9th. In case of no-show without cancellation, we will charge you 50 €.

The seminar is full, but you can ask for opened up spots by emailing to kristiina.tattari(a)utu.fi.

ACCOMMODATION
A quota of rooms in different hotels has been reserved for participants in the Pori Jazz for Professionals summer seminar. Please, hurry and book your room as soon as possible before the quota is cancelled, as in Jazz Week, all accommodation in Pori fills up quickly.

The quota of rooms is under the name of the Pori Jazz for Professionals seminar/Turku School of Economics.

Available accommodation for bookings:

Sokos Hotel Vaakuna, Pori
Gallen-Kallelankatu 7, 28100 Pori, Finland
Tel. +358 20 1234 626
Book before 30.5.2012
Please mention the booking reference 4942501 when booking a room in Sokos Hotel Vaakuna.

Hotel Amado
Keskusaukio 2, 28130 Pori
Tel. +358 (0)2 631 0100
Single and double rooms
Book before 30.5.2012

Hotel Scandic Pori
Itsenäisyydenkatu 41, 28100 Pori
Tel. +358 (0)2 624 900
Single and double rooms
Book before 15.6.2012

See also the private accommodation in Pori region.
Maisa Pori Regional Tourist Agency tel. +358 (0)2 621 7910

FOR MORE INFORMATION
Turku School of Economics at the University of Turku, Pori Unit
Hanna Suontausta, hanna.suontausta(at)utu.fi, 050 435 6900
Kristiina Tattari, kristiina.tattari(at)utu.fi, 050 520 0771

Aalto University School of Arts, Design and Architecture
Pori Unit of Department of Art
Marjo Mäenpää, marjo.maenpaa(at)aalto.fi, 050 339 6675

Pori Jazz for Professionals seminar is co-produced by:
HITTI – Innovative Management and Development of Welfare Services
JOHDE – Development Project of Event Management
Creative Alternatives

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